Category: Communication

Youtube Advertisements (SATIRICAL WRITING)

Youtube is a company that was started by three PayPal employees in February 2005. The company became so popular that it was bought by Google in November 2006 for $1.65 billion. The video-sharing website now operates as one of Google’s subsidiaries. Google itself nets $115,150 of revenue in one minute and converts $23,509 of that into profit (around 20.4% profit). I have done some calculations myself and found out that in a YEAR Google nets $61,683,552,000 Billion. Therefore in total, Google profits approximately $12,336,710,400 (20%) annually.

So Google, a billion-dollar worth company that recently has a new parent company called Alphabet, has made it mandatory for someone using one of their services (Youtube) to constantly flood them with advertisements from their sponsors. The issue is not the fact that there’s advertisements on the website, but that between almost every video you click there is a 30 second ad. There can be 15 second ads which you cannot skip and 30 and 1 minute ads which you usually can skip. Sometimes the ads may not bother you, because honestly a 30 second ad that requires you to watch 3 seconds of it before being able to skip it is not THAT bad. However, I will tell you about some example scenarios that can happen in everyday life that will make you hate advertisements.

You’re on your way to work and you decide to take the train. You manage to connect to the stations platform WI-FI and scuffle to wait for the train. You get onto Youtube and search for your favourite song for the train journey as being in a stuffed train carriage with sweaty people and random chatter can inevitably lead to a headache and cause a bad start to the day. The train is coming soon and the video is loading when all of a sudden…BOOM you’re hit with a 15 second ad that you cannot skip. These 15 seconds seem to be the longest 15 seconds of your life and by the time you manage to get on the train, it has left the platform and you no longer have WI-FI. So you’re stuck with a music video that won’t load and have to listen to the noisy chatter of every other commuter. Bad start to the day.

The second situation would be probably irritate more people than just yourself. This situation is set in the middle of a party where there’s a lot of people enjoying themselves to the party music. The person controlling the music is using Youtube to play the songs and the current track is about to finish. As it finishes, the web page refreshes to go onto the next song when all of a sudden…BOOM a 30 second ads plays and the whole room goes quiet. People become confused, get annoyed and blame the person controlling the music. It also kills the party mood.

The problem with the advertisements is not the message that they are displaying, but the amount of times that they are displaying it too. With the amount of gross profit that Google make, they still let companies advertise their products in exchange for more income. If you were to look at it in the way that a business owner would do, then you may agree that the better income the better. However, the advertisements can bring a negative impact on the website itself as it becomes less desirable. It has gotten to the point were if a video is more than 6 minutes long it might have 2 advertisements. One of which, will interrupt the video halfway through to promote itself!

In conclusion, I think that that Youtube has to fix the the vexatious nuisance that is ‘Youtube Advertisements’. Does it help as a form of income for Google? Yes. Do people enjoy them? No. My solution is to reduce the amount of advertisements there are on the website, as it is obvious that although that Google makes $12 billion, they still need the income. So it would be ‘almost” a win-win situation. I say “almost” as they might lose a bit of income but if they truly care about improving their services as (as they have a spare $12 billion) it should not be a problem.

Then and Now.

The Earth stood as still as you did. The gentle autumn breeze touched hit your face as the open fields around you brought memories. To your surprise, there were still trees standing and animals still wandering. The thought of there still being life in a place where so much death occurred was amazing. The fields were green but the land was now curved and ridged from the events that had occurred previously. You stared at the scene around you, time had lost it’s meaning and you did not care.

Everything was quiet, you could not see anyone, not even the farmers that were meant to be tending to their crops. There were now less animals around as time had passed vigorously. You made sure to carefully walk across the field, avoiding any small holes on the ground. The feeling of being there was overwhelming and although you were not a strong believer in a faith previously, it was true what they say. War changes people.

You began to reminisce about the war and how lucky you were to be able to continue your life although you almost let death take you. Right there, where you stood, you began to feel nauseous and blinked hard as if to ‘shake yourself’ from whatever had succumbed to. Suddenly, you felt the ground vibrate and heard the sound of marching boots. You noticed the smell of gunpowder and burning wood. The smell was strong and was coming from all directions. As you opened your eyes slowly you saw that within less than 200 metres from where you stood there were soldiers. Your heart sank in disbelief. The most feared, strongest army was in front of you. Once again. The sky was grey now and upon looking up you saw conflict’s taking place between different aircraft. The land was just dirt, the tree’s were either injected with an array of bullets or missing parts due to explosives ricocheting. The soldiers were now closer and much more visible. They wore a grey uniform, steel helmet and carried MP 40’s or Karabiner 98k’s. The notorious Wehrmacht, Hitler’s unified army, were firing towards my position. The bullets flew by and the sounds of a bullet passing your ear faster than an aircraft made you almost deaf. The dirt field was now rising as explosions were happening and the earth was being opened up. You turned around to run away and see people you knew. Your squadron and reinforcing squadrons. They were calling you over in a frenzy, you immediately run and feel heavier than before. You look down and saw that you were no longer wearing your leather jacket, but instead you were equipped with the suit of a British infantry soldier. The brown uniform was almost grey as there was the light from the sun was blocked by clouds of powder.  Your legs were churning hard and fast through the uneven ground and even stepped on a body from time to time. This did not bother you as death was so common during the war. Bullets kept flying past you and it was if they were purposely missing the target. The ground was soft and you stumbled a little bit, dirt was thrown onto your face but you knew that if you did not get up the next bullet fired towards would certainly hit you.

Your legs pushed even more and began to shake as they were becoming tired. What looked like a short distance between you and the allied soldiers calling you was in fact an unbelievably long run. However you were now much closer to them but suddenly the ground beneath you disappears, you feel the sensation that you’re falling. You become blinded by a bright flash of light and everything to you becomes silent. You feel a sharp pain in your leg but you’re still falling. You suddenly hit the ground landing in a crater caused by an explosion. You see someone run over to you calling your name. He manages to duck under the curtain of bullets that are being exchanged and falls almost on top of you. The crater that you had landed in had water in in, the French soil was soft and did not make a good running surface. As you lay there, almost frozen in time, you see a large object pass by at the speed of a bullet. Suddenly the ground shakes and the soil crumbles. Tank fire. The Panzer (German for amour, referred to a tank) battalions were firing at the allied positions. Your eyes were almost bloodshot red as the exposure to bright, sudden lights and heat was hurting your eyes. “C’mon! We have to go, we’ve been ordered to fall back rather than surrender!” The soldier speaking is wearing the same uniform as you but is dirtier and baggier. As he reaches down to lift your frozen body, you lock eyes and you see the face of a young man with hopes and dreams but instead he is fighting a war and is trying to save your life. A loud explosion rang that stood out of all other shots. A sniper had fired his weapon. Before you even had time to realise what had happened, the soldiers face went pale and his eyes rolled back as a small explosion-like pool of blood flew from the back of his head. His steel helmet had not been enough protection and let his body collapse to his final resting ground, a war-torn field in France. The sound of running men surrounded you and the gun fire had almost stopped completely. You saw a figure peek into your mud-shelter and had hope once again. Yo awaited another soldier to help and the events that had just taken place made you realise that your leg was bleeding profoundly but still had all limbs intact. The soldier began shouting but it was hard to understand what he was saying. His helmet glistened in the sun that was no longer blocked and you saw an object facing you. You slowly put energy into your arms to attempt to get up but your bloodshot eyes fixed and focused on what you realised was not a hand of aid but instead the end of a gun barrel. “Eine Hier! Eine Hier!” The shouts kept going on. The Germans had you surrounded and you knew that your end was near. Expecting for your life to end right there, you closed your eyes and prayed to God to keep your family saved. You kept your eyes closed but felt yourself moving with foreign hands on your back. The German’s pulled you out and threw you onto the bullet-sore ground and your face hit a bullet casing. You had been captured by Hitler’s army as they advanced through France. Your eyes remained closed as you laid there with your hands on your head.

Warmth began to hit your arms and you heard birds chirping. The entire atmosphere had changed. You slowly raised your head to see tree’s and a bright yellow Serin jumping around. The smell of gunpowder and corpses had gone. Where a bullet case once was, was a bright white daffodil. You slowly turned around and saw no one around you. The field which was once the host to several battles was now calm and peaceful. You were wearing your leather jacket once again and sat up in astonishment. You were glad that whatever happened, is over. History repeats itself and you mentally prayed that this dark part of history did not. You were always right. War changes everything.

Youtube Adverts.

We all love listening to music, no matter what type of genre you’re into, hip hop, rock, soul, classic etcetera. I could say the same for the genre of videos people watch. However I am more than sure we can all agree on the one thing, the fact that we can be enjoying ourselves on the website and as soon as we want to watch another video, with the click of the mouse, we are bombarded with advertisement’s.

Usually we expect to see 30 second advertisements on television that we got used to and the usual poster-type advert that is most common. However, the world is run by money and greed and that’s one of the main thing’s that Google is based on. The company which bought ‘Youtube’ is the third most popular website in the world and makes its money off advertisements and direct payments (people that buy movies from the website). This may make my argument invalid but you need to consider the fact that there are advertisements throughout the whole website.

How do the studied poets and Shakespeare use literary techniques to show how people respond to the forces in the world over which they have no control?

In Shakespeare and the studied poet’s writings, they use multiple language devices to demonstrate how a character changes over time due to different forces they have no control over. The forces are mainly death-related as in Hamlet the characters are confronted with many scenes of death, an important one being King Hamlets death. In Ben Johnson’s poem he is writing about the death of his son which has had a massive effect on him. Lastly, in Dylan Thomas’ ‘Do not go gentle into that good night’ he is referring to his father that is in the late stages of his life, however Thomas urges him to continue fighting and not give up on life.

The poems all refer to a death which has been a turning point to which a character has become different. Shakespeare’s character ‘Hamlet’ is an example of this as the death of his father has a drastic effect on the young prince which gives him a different personality that others consider to be the same traits as a ‘mad man’.Ben Johnson also shows signs of being a ‘mad person’ as he refers to death as something that man should envy as it escapes the world’s “fleshes rage” and he went from a loving father to a broken man. However if this were true he would have committed suicide (which he would have had no problem doing so as he was not religious) as he would leave the world’s ‘fleshes rage’ where he suffers from depression due to the loss of his son and instead be resting peacefully. This could show that Johnson was in denial as although he says his son is in a better place, he himself is afraid to be in that state too and may deny that his son is not truly dead, but living peacefully in an unearthly place. This could show that Johnson is confused about the way he feels about life as he claims death to be better but chooses not to die. This could show signs of a ‘mad person’ full of confusion which Hamlet and Ben Johnson portray. Ben Johnson goes to such lengths to show his love for the son he has lost but he himself could also reflect Hamlet in the way they acts. Hamlet is portrayed as a person that was once ordinary but turns ‘mad’ due to the loss of someone close.

Explain how each author shows a response to forces beyond their characters’ control.

In Shakespeare’s famous ‘Hamlet’ the first characters we are introduced to are guards that are speaking about the death of King Hamlet. This death is very important to the play as this is one of the reasons why Hamlet has a change of character that we see throughout the whole play. Prince Hamlet reacts to the death of his father by becoming a very anti-social character that behaves in a way that the others don’t understand. This makes Hamlet seem like a mad man but in fact he is instead full of anger. I know this as the way he reacts to the marriage of his uncle Claudius and his mother, in a very negative way. Hamlet is shown to be a fragile character in the way he reacts to other deaths in the play. For example, when he accidentally stabs Polonius, his word’s were “A bloody deed? Almost as bad, good mother. As kill a king and marry with his mother”. This shows that Hamlet was not very touched by Polonius’ death but is still more occupied with the death of the his father.

In Ben Johnson’s poem we are able to see through his poem how he feels about the loss of his son. He says ‘farewell, thou child of my right hand, and joy’. He is referring to his son as if he were going on a trip by the use of ‘farewell’. He refers to his son as his best piece of poetry which is significant as poetry is what Ben Johnson focus’ his life on but he still bids his son a farewell. This shows how Johnson is hurt by the death of his son, but he saw it as the best thing and as fate.

In Dylan Thomas’ poem ‘Do not go into that gentle night’ the poem is written in the voice of the poet as he is directly speaking to someone. The poem shows no evidence that death has occurred but I am able to see that it might. Thomas seems as if he does not want someone to die which means he could fear death. There is evidence of this as the poem is written in the form of a villanelle. This means the poem repeats a stanza throughout the poem to show a sign of ‘obession’. I interpret this as Dylan Thomas’ being obsessed with persuading the person he is talking to, to ‘not go into that gentle night’.

The effect of death having an impact on the way someone behaves is also reflected onto the actual writer of the play Hamlet. Shakespeare’s famous play which stars the famous character ‘Hamlet’ was created as a remembrance of his son that he named the character after. Shakespeare’s son Hamlet died from a disease as a young boy which brought a lot of grief to the play writer’s life.In Ben Johnson’s “On My First Sonne” there is a lot of language devices that show that someone is grieving and in pain. The poem is dedicated to his son that passed away at the age of 7 and broke Ben Johnson’s heart. There is evidence of this through the poem as he says things such as “O, could I loose all father, now. ” which shows that the event has hurt him so bad that he wishes to no longer have the feeling of being a father as it is too much to bear due to the loss of his son. However he is also contradicting his own words which could show the state of confusion due to the unfortunate death. The lines “Will man lament the state he should envie? To have so soon scap’d worlds, and fleshes rage,” shows that his son is lucky to be ‘free’ from the living world as it brings pain and rage. This stanza also shows that he thinks of death as peaceful and a good state which man should envy, therefore he should not be grieving over the loss of his son who is in a much more peaceful state. In Shakespeare’s writing death is shown as something that can happen at any moment, especially when we least expect it. An example of this is when Hamlet stabs the tapestry to accidentally kill Polonius. This refers to the question as in the play death occurs randomly and effects people. An example of this is when Hamlets father dies causing him to become more secluded from others and is branded a ‘mad man’

Identify how these responses are reinforced by each author through the use of metaphor

 

The poets use multiple language devices to emphasize their pain. In ‘On My First Sonne’ Ben Johnson uses metaphors when talking about the world’s misery by describing it as ‘the fleshes rage’. Ben Johnson could be implying that every creature with flesh has to face a rage from the misery of the world. In Shakespeare’s Hamlet, the famous soliloquy ‘to be or not to be’ (Page 66, Act 3 Scene 1, 56-90) Shakespeare uses the sentence “For who would bear the whips and scorns of time”. This tells us that as time passes, some misfortunes are too bad to forget and remain as a scar which still brings grief and pain. This is an example of how people respond to forces around them in which they cannot control such as death because the main source of the pain is time. The authors believe that the more amount of time they spend living after they have lost someone, the more of the pain they’d get.

In Dylan Thomas’ ‘Do not go into that good night’ he uses different language devices to show how someone should fight against a ‘good night’ which hints death is close and they should not give in. This is an example of how different people react that to. Dylan Thomas also writes ‘Rage, rage against the dying of the light’ which shows that whoever he is talking to, he does not want them to die as suggested by the metaphor of life which is described as the light that is dying out. This suggests that Dylan Thomas is afraid of death and has a different feeling about it compared to Ben Johnson that believes the dead are in a better place.

How the authors use metre to represent the inevitability of fate

The studied poets use a very powerful language device that is not mentioned but is still there if you look for it carefully enough. The use of an iambic pentameter is effective when you understand the context of the writing and how the iambic metre supports it. The poems which I have mentioned contain the element of death which are the main cause of distress in the poems. The iambic pentameter has a ten syllable rhythmic style of writing that could reflect the beat of a heartbeat. The use of a heartbeat in a poem such as Dylan Thomas’ is effective as the poem is talking about about someone that is urging another one not to go into the dying light. The use of the iambic pentameter shows the heart beat of a person that is being urged to not go into the dying light (to do). The poem also uses different sudden ‘breaks’ such as “Their frail deeds might have danced in a green bay, Rage, rage against the dying of the light.” The part “rage, rage” is a caesura used in the stanza. The use of the caesura could show that throughout the whole poem the narrator urges someone else to fight, this could be the way Dylan Thomas represents that through the sudden break in a stanza.

The poem is very descriptive and the reader would most likely assume the poem is based on a war, however after extensive research I found out that Dylan Thomas had never enrolled for the army, however he lived in England and Wales during the time of the Blitz by the German Luftwaffe (German Air force). The poem does not have a name as Dylan Thomas never titled it. Instead, people refer to the poem by the first stanza of the poem “Do not go gentle into that goodnight. To who Dylan Thomas is referring to in the poem is unknown and the real setting is also unknown but from research, people speculate it could be about his father that died just before Christmas 1952. However this has been ruled out as untrue as he wrote the poem in 1947 when his family was in Florence, Italy.

Ben Johnson: On my First Son (Modern Version)

Goodbye, my loved child, my happiness,

My sin was too hope too much of you, my loved boy,

Taken by determined fate, on the exact day

Oh, could I never have become a father now!

Why does a man grieve over state that he envies?

To have so soon escaped the world’s impurity and rage

and if no other punishment is enough, continue to live?

Rest in peace, and if asked say “Here lies Ben Jonson his best piece of poetry”

For whoevers sake in the future, his vows will be like so

as what he loves may never like too much

Act 3 Scene 4

In Gertrudes Chamber, Polonius enters and tells her to be harsh to Hamlet upon his arrival whilst he hides behind a tapestry. When Hamlet arrives Gertrude tells him that he has offended his father, meaning his stepfather Claudius. He interrupts her telling her that he will make her fully aware of the profundity of her sin. Gertrude begins to fear for her life and cries out for help. Hearing this, Polonius also calls out for help. Hamlet realises someone is behind the tapestry and suspects that its Claudius. He cries “How now! a rat?”.  He draws his sword and stabs it through the tapestry instantly killing Polonius. Hamlet asks whether its the King or not. Gertrude says it was a bloody deed but Hamlet responds by saying it was almost as bad as murdering a King and marrying his brother. The ghost appears but only Hamlet is able to see it. Gertrude is confused and the ghost tells Hamlet to describe how it looks but the Ghost disappears. Hamlet convinces Gertrude that his madness is only an act and makes her promise to not tell Claudius. He tells her that he regards Rosencrantz and Guildernstern as poisonous snakes. He then leaves dragging along Polonius’s body.

Act 3 Scene 3

Claudius begins to feel that Hamlet is a threat and summons Rosencrantz and Guildenstern to take Hamlet to England immediately. He says that because Hamlet is a threat to the King he is a threat to the people of Denmark. The two friends of Hamlet agree and leave. Claudius begins to pray at his private altar asking for forgiveness from his sins. He says that he has commited the biggest primal sin of ‘killing his brother’ and it is sin too big to be forgiven. Hamlet sees Claudius praying and see’s it as a perfect moment to kill him. However, he realises that Claudius killed his father in his sleep leaving him in purgatory awaiting entry into heaven. If he were to kill Claudius now he would go straight to heaven avoiding his eternal punishment. Polonius then enters informing Claudius that the prince is on his way to see Gertrude and Polonius will be eavesdropping on their conversation.

Act 3 Scene 2

Hamlet speaks to the actors and instructs them to act out a play called ‘Murder of Gonzago’ which has a similar story as to what happened to the dead King Hamlet. Hamlet explains to his trustworthy friend Horatio that the play will demonstrate whether the ghost he saw is telling the truth or is a ‘dammed ghost’ (liar). As the play goes on, Claudius asks Hamlet what the play is called in which Hamlet replies “Mouse trap” in which he claims is based on a true story from Vienna. Claudius calls the light on and for the play to end, he is not happy and storms out. Hamlet and Horatio debrief agreeing that the ghost is telling the truth and Hamlet prepares to kill the King during the night. Gertrude tells Hamlet she has to speak to him later on in her chambers.  He agrees.

Act 3 Scene 1

The King and Queen enter with Guildenstern, Rosencrantz, Ophelia, Polonious and other members of the court. The King questions Hamlet’s friends about their findings but can only admit that he is distracted but has not said by what. Thereafter,  the King ordered Gertrude to leave so that he and Polonius could spy on a meeting between the prince Hamlet and Ophelia. Polonious instructs Ophelia to read a book so that when the prince enters it does not look suspicious as to why she may be by herself. Hamlet then enters the scene by saying his famous “To be or not to be” soliloquy. He assumes Ophelia is reading prayers and asks her to pray for him. She tells him that she would like to return the gifts he gave her but he denies giving her gifts at all. He then appears to go insane stating that Opehlia should go to a nunnery and that women are all liars, he then leaves. Ophelia is a state of shock and Claudius along with Polonius come out to speak of the events which just took place. Claudius is now doubting that love has driven Hamlet mad but Polonius continues to insist that that is the problem. He tells the King that he would eavesdrop on a meeting between Hamlet and his mother, the Queen, later on. Claudius agrees.

Hamlet famous soliloquy translation

To exist or not to exist, thats the dilemma,
Whether its better to think its honourable to suffer,
The sieges of bad fortune,
or to take up our arsenal of arms against our sea of problems,
to end them by fighting? To die: to sleep,
That’s it, for sleep is a beautiful sayonara,
to all the emotional trauma and stress,
that we are exposed to, is an accomplishment,
To be sought eagerly. To die, to sleep,
To sleep, maybe to have dreams, oh theres the catch;
For in deaths sleep, what dreams come before us,
when we have left this mortal life